How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 03.07.2025 01:55

How can a small local business with no marketing budget use social media to attract more customers?

Perception

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

People

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Processes

Place

Is it common for female doctors to examine male patients without another nurse present? Is there a difference in protocol for nurses and physician assistants?

Product

Price

Good marketing is doing this well.

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